If you’re a CEO or executive at a for-profit company, you know the drill: growth is everything. Every new product, release, or feature needs to put numbers on the board.
Most startups never get one distribution channel working. Big companies rarely get past the one that made them a big company in the first place.
Finding and executing a scalable growth channel is probably both the biggest risk and opportunity for your company as you read this.
Short-form video is one of the few channels that can help you break through the noise. Yet, I see it being underutilized and misused across industries.
Companies are either posting on their own pages—a slow approach when you need immediate results—or investing heavily in paid ads that are getting more expensive and less effective.
Getting a bunch of creators to organically post about your thing is not a new idea; creator agencies have existed for a decade. But as far as I can tell, everyone is doing it wrong.
Traditional agencies rely on outdated databases and tactics, making it impossible to keep up with the ever-evolving landscape of content creators.
As a CEO at my previous company, I was confronted with the shortcomings of the status quo. And so I did the natural thing any founder would do, and built the solution to my own problem.
We invented a way to "query the algorithms" of large social platforms in realtime to find the right creators. This wasn’t just a minor improvement—it was a game changer.
We grew 10X in 90 days and closed our Series A shortly after. I know firsthand the power of aligning the right creators with the right message to break through.
That’s why I founded Amplify—to use this super power to spread narratives, products, and companies that matter in the world.
Let's make your next release one for the ages.
Danny
